The Fashion Hero - Season 1 (2017)

The participants must create a commercial spot to endorse an unconventional product, showing them that unconventional is the new convention. The participants visit a Montreal thrift shop and have only $25 to put together an outfit, and remain fashionable to impress the designers.

Our participants get a complete taste of what it's like to walk the runway, while the models also take turns covering the event as fashion reporters, because models have to know how to constructively criticize fashion. The participant's are photographed, and photoshopped. Seeing some exaggerated edits, the role-models realize they are better off going with their natural selves.

The participants must come up with a creative message for The Fashion Hero. Everyone works together to create a slogan that combines motivation and acceptance. A choreographer aches the participants some slick dance moves in preparation for Brooke's upcoming music video. This exercise encourages the models to get comfortable with their bodies as they learn the dance routines.

The participants are taught how to walk the runway, as they find out they will be performing on a huge outdoor runway at Montreal's Fashion Week! This will be the ultimate personal challenge for each model to express how strong and powerful they've come to feel. This is a crucial turning point in our Fashion Hero models' journey, as the finalists are about to be announced.

The finalists learn that they'll be getting a crash course on how to create the ideal photo from the master, Adi Barkan, to both help them become savvy models and take direction from photographers. Then, the finalists participate in extreme photo shoots in a variety of thrilling locations. They may be afraid, but they're determined to defy the odds and show what they're made of.