Undercover Boss - Season 1 (2010)

Dave Rife, the owner of White Castle, goes undercover in his own company where he accidentally ruins thousands of hamburger buns after mishandling equipment in one of his bakeries, and also discovers low morale among his employees at a local factory.

Bill Carstanjen, COO of Churchill Downs, Inc., the corporation famously known for its Kentucky Derby, goes undercover at his own racetracks where he faces his fear of horses head-on, and is unable to hold back tears after working for one employee.

Michael Rubin, CEO of the billion dollar e-commerce giant GSI, which provides customer service and product shipments for online orders to numerous top U.S. retailers, goes undercover in his own company where he discovers that rushing through a task can result in injury to others, and that his packing and shipping skills are not up to company standards.

Joel Manby is a former big cat in the auto industry who has settled down into the wholesome and fulfilling job as CEO of Herschend Family Entertainment. He'll give up his executive office and expensive account to work on the front lines of his own company. By going undercover, Joel hopes to get a closer look at how the recession is affecting his employees and to really see how it is to work on the front lines. Joel travels to Stone Mountain, GA for this first job. Joel's boss for the day is Captain Howard, a duck boat driver and entertainer at the Ride the Ducks ...

President and COO of Roto-Rooter Rick L. Arquilla goes undercover in his own company and finds himself overwhelmed with emotion while working alongside several employees who force him to reflect on his past as well as his future legacy as the boss of their company.

Chris McCann, President and COO of 1-800-FLOWERS, America's largest florist and online gift shop, goes undercover where he is shocked by customers' perception of their brand and is later forced to reveal his true identity - a first for the series.