The Apprentice UK - Season 17 (2023)

The candidates are sent to buzzing Brighton and Hove, one of the fastest growing cities in the UK. Here, amongst the bustling streets, the candidates must secure and negotiate nine items synonymous with the area. The team that secures the most items at the lowest prices, wins. Then, back in the boardroom, it's rock bottom for another candidate.

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts. Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject. In the boardroom, sparks fly as one candidate is fired.

It's week six, and the candidates jet off to the cosmopolitan city of Dubai. Here they must put on a corporate away day for two international clients based in the city. While one team shows off the glitz and glam of the city, the other goes for a more traditional approach in the desert. But it's the team with the most profit at the end that will win. Back on home soil, it's the end of the road for another candidate.

It's week seven, and the candidates must design a new lunchbox aimed at six-to-eight-year-olds, along with an app to encourage healthy eating. For one team, a clear vision helps them take a bite out of the market. On the other, poor decisions and a lack of vision leads to dreary designs. In the boardroom, there's no such thing as a free lunch as one candidate is fired.

It's week eight, and the candidates' task is to host immersive events in Shropshire. They must sell tickets, book entertainment and organise food and drink. The team that produces the biggest overall profit wins. One team deals with confused convicts, whilst the other team narrowly avoids a dining disaster. In the boardroom, it's lights out for one candidate as they're told 'You're fired'.

For week nine, the candidates must design a new men's skincare product, then pitch it to industry buyers. For one team, wrangling over a recipe leads to a disastrous skin-staining goo, while a lack of creativity on the other team results in an unoriginal concept. In the boardroom, who will Lord Sugar decide to wash his hands of?

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers. In the kitchen, one team wrangles with their recipe, making a dog's dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.

The final five face a series of interviews with some of Lord Sugar's closest associates: Baroness Brady, Claude Littner, Mike Soutar and Linda Plant.

The two finalists, Marnie Swindells and Rochelle Raye Anthony, must create new brands for their proposed businesses before pitching their ideas to Lord Sugar at a gala event attended by industry experts.