Story of Cool - Season 1 (2018)

Cool is an elusive quality with the power to open doors; the ability to embody the essence of cool at a given moment in time can be all someone needs to skyrocket to power; the story of the most prominent American leaders is also the story of cool.

The story of how "cool" made its way into products and people's lives.

Allegiances, schisms and the creation of cultural icons in the battle for "cool."