Small Business Revolution: Main Street - Season 4 (2019)

Jose and Catrina Mendoza wanted occupations that would give them more time with their children, while still providing for their family. When a Mexican grocery closed in a building Catrina's dad owned in Searcy, Arkansas, she and Jose saw an opportunity. They opened El Mercado and began serving the Hispanic community. The only problem? Lack of awareness.

Casey Cox and Nicole Hopkins were looking for more purpose in their lives. Finding their passion in working out and yoga, they decided to open their own studio. Nooma is unlike most yoga studios, which is why they call themselves a mind body experience studio. On top of a hard workout, Nooma is empowering and enlightening. With the success of their Searcy location, they opened two more locations in Arkansas, making it seem like Casey and Nicole were on top of the world. However, running three studios and trying to make a profit turned out to be more than they were ...

A non-profit with the intention of promoting community, Zion has been open for 12 years. Sean and Emily Hudkins started the center to be a place for everyone to feel welcome and congregate and climb together. Their passion for the business shines through every time they speak on the topic, but for being in business so long, Zion still struggles to bring in enough money to survive and their location is in desperate need of renovations.

Savor + Sip has the perfect location for a coffee shop and creperie, right in the heart of downtown Searcy. A recently updated interior has given the owners the start they need. However, owners Amelia Brackett Braun and Josie Braun aren't making money and are struggling with sourcing their food, handling the financials of the business as well as marketing to get customers in the door.

The Deluxe team's time in Searcy wraps up in the final episode of Season 4. Town leaders Mat Faulkner and Amy Burton head to Season 2 winner, Bristol Borough, Pennsylvania, to learn how to leverage the help from Deluxe, learning how to market their community and attract new businesses. In addition, Deluxe is also providing help beautifying the community, with an updated pocket park and new mural for their downtown arts district.