Gruen - Season 4 (2018)

The race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.

This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.

On Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.

Know what this is about? Be the first one to add a plot.

How you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.

On the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.