Gruen Planet - Season 1 (2011)

The How Do You Sell segment looks at Australian beers that are no longer Australian, in the wake of SABMiller's multi-million dollar purchase of Fosters. In The Pitch, two advertisers devise campaigns to convince Australians to stop expecting their footballers to be role models. The Image Renovators discusses whether there is any hope for Australian Prime Minster Julia Gillard.

The Crisis Management segment looks at Keara O'Neill's complaint to Gasp Jeans over her treatment by a shop assistant. In The Pitch, two advertisers try to re-establish Rupert Murdoch as a name that people can trust. The How Do You Sell segment takes a look at the origins of Pink Ribbon Day.

The How Do You Sell segment discusses what the death of Steve Jobs will mean to the Apple brand. In The Pitch, two advertisers try to sell us the idea of moving our refugee detention and processing centres to Tasmania. The Crisis Management segment asks if death threats against senior executives at Qantas can be good public relations.